Was hätte Jeff Bezos getan?
Wieso ist das bei Amazon so erfolgreich?
John Rossman, einst leitender Angestellter bei Amazon,
kennt diese Fragen und weiß die Antworten:
Mach’s wie Amazon!:
Mit 50 ½ Ideen zum digitalen Vorreiter werden
von John Rossman
Originaltitel : Think like Amazon
Taschenbuch: 368 Seiten
(15. September 2020)
Buch 19,99 €
E-Book 15,99 €
Mach’s wie Amazon! von John Rossman
im Buch blättern:
Mach’s wie Amazon! von John Rossman
Aus dem Inhalt:
„Was würde Jeff tun?“
TEIL I KULTUR
TEIL II STRATEGIE
TEIL III GESCHÄFTSMODELL UND TECHNOLOGIE
TEIL IV ANSATZ UND AUSFÜHRUNG
Über den Autor
Stimmen über John Rossman und Mach’s wie Amazon
Buchzitat: Jeff Bezos folgt mit seinem Weltkonzern einem ganz eigenen Weg, um Herausforderungen zu bewältigen, bessere Ergebnisse zu erzielen und neue Ideen und Märkte zu erobern.
John Rossman bricht Amazons Strategie auf 50 ½ nachvollziehbare und wertvolle Anregungen und Tipps herunter, die jeden in die Lage versetzen, von Amazons Erfolgs-DNA zu profitieren.
Machbare Umsetzbarkeit und Erfolgsgarantie
John Rossman arbeitete bereits mit Microsoft, Nordstrom, und Walmart, bevor er für lange Zeit leitender Angestellter bei Amazon wurde. Er startete bei dem Online-Händler das Marketplace-Geschäft, das mittlerweile immerhin 50 Prozent von Amazons Umsatz generiert. Heute leitet er Rossmann Partners und hilft seinen Kunden dabei, im digitalen Zeitalter durchzustarten.
Video: John Rossman | Think Like Amazon | Building a Culture of Innovation
Zitat: John Rossman is sought-after keynote speaker, former Amazon executive, and business strategist. Rossman is most known for launching and scaling the Amazon Marketplace, which Jeff Bezos called “one of his magical businesses”, accounting for over 50% of all Amazon units sold and shipped.
Rossman also served as Director of Enterprise Services at Amazon.com under CEO Jeff Bezos, where he managed worldwide services to enterprise clients such as Target.com, Marks and Spencer, and the National Basketball Association (NBA).
Since leaving Amazon, he has advised clients across most industry verticals on innovation, digital strategy, and culture as Managing Partner of Rossman Partners. Offering guidance through the maze of challenges and options, Rossman is adept at finding the business strategy for businesses of all sizes. His approach helps audiences tackle the technology, business and internal challenges in innovating with the internet of things and their digital business strategy.
John Rossman is the author of the best-selling book Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader, published by McGraw Hill. In Think Like Amazon, Rossman sets forth a playbook, or system of beliefs and approaches, for how Amazon gets results and thinks about their business. He is also the author of The Amazon Way ™ book series, including The Amazon Way on IoT ™: 10 Lessons Every Leader Should Learn from Amazon’s Internet of Things Strategy.
Rossman has delivered keynotes to all types of businesses, associations, healthcare, and government. Each of his keynotes is full of thought-provoking principles and tactics and will leave each participant will practical takeaways to put into practice.
For more information or to check Rossman’s speaking fees and availability, contact Executive Speakers Bureau at (901) 754-9404.
Video: Amazon’s 14 Leadership Principles via Jeff Bezos
Zitat: 00:00 1. Customer obsession: start with the customer and work backwards; work vigorously to earn and keep customer trust; pay attention to competitors, but keep obsessing over customers
2. Ownership: think like an owner, long term and don’t sacrifice long-term value for short-term results; act on behalf of the entire company, not just for your own team; never say “that’s not my job“
3. Invent and simplify: expect and require innovation and invention from your team and always find ways to simplify; be externally aware, always look for new ideas from everywhere, and don’t be limited by “not invented here“
4. Leaders are right a lot 1:52 : you have strong judgment and good instincts; you seek diverse perspectives and work to disconfirm your beliefs
5. Frugality 3:50 : accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense
6. Hire and develop the best 5:01 : raise the performance bar with every hire and promotion; recognize exceptional talent, and willingly move them throughout the organization; develop leaders and take seriously your role in coaching others
7. Earn trust 5:05 : listen attentively, speak candidly, and treat others respectfully. Be vocally self-critical, even when doing so is awkward or embarrassing; leaders do not believe their or their team’s body odor smells of perfume; benchmark yourself and your team against the best.
8. Insist on the highest standards 7:42 : you have relentlessly high standards – many may think these standards are unreasonably high; you are continually raising the bar and driving your team to deliver high quality products, services and processes; defects do not get sent down the line and problems are fixed so they stay fixed
9. Bias for action 11:34 : speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.
10. Learn and be curious 11:34 : you are never done learning and you always seek to improve; you are curious about new possibilities and act to explore them
11. Have backbone. Disagree and commit 13:26 : respectfully challenge decisions when you disagree, even when doing so is uncomfortable or exhausting; have conviction and be tenacious; do not compromise for the sake of social cohesion; once a decision is determined, commit to it.
12. Dive deep 13:26 : operate at all levels, stay connected to the details, audit frequently, and be skeptical when metrics and anecdote differ. No task is beneath you.
13. Think big 16:04 : thinking small is a self-fulfilling prophecy. Create and communicate a bold direction that inspires results. Think differently and look around corners for ways to serve customers.
14. Deliver results 16:04 : focus on the key inputs for your business and deliver with the right quality and in a timely fashion; despite setbacks, rise to the occasion and never settle …
Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader